If I Owned a Gas Station ...

If I owned a gas station, I would own two.  The two stations would have different names, and look completely different.  I would place the stations on opposite corners of the same four way intersection.  I would price the gas at one station at least 8 cents per gallon more expensive than the other.  This accomplishes a couple of things.

1. Drivers would stop at the cheaper station and not drive on to another intersection or freeway exit.  By comparing the two available stations, they can feel they have adequately comparison shopped and found the cheaper station.  They can feel peace as they buy gas from the cheaper station.
2. The business losses on the more expensive gas station could be claimed on my tax return, thus offsetting the increased taxes for the increased profit on the other station.

........ Yep, I have too much time to think when there's no traffic driving home.